Scent Machines for Scent Experience in Shops
Scent Machines for Scent Experience in Shops
Geurmachines en geurverspreiding technologies no secret that scent plays a big role in our moods and memories. That’s why incorporating scent into the customer experience is such a powerful strategy for retail and hospitality businesses alike. Scent machines are professional aroma diffusers that spread pleasant, fragrant smells throughout a business to create a positive experience for customers and employees alike.
In addition to the traditional scent options like lavender, pine and eucalyptus, companies can also choose custom scents to match their brand. By pairing a signature scent with the right retail environment, brands can boost sales and create a memorable experience that is sure to stick with customers.
The Impact of Scent Experiences in Modern Businesses
A scent that is airy, subtle and light — such as citrus, lemongrass or lime fragrances — is ideal for boutiques, clothing stores and gift shops. This family of fragrances is often categorized as “ozonic,” meaning they are fresh, ozonic and aquatic. These scents are believed to promote the perception of clean and open spaces.
In-store surveys have shown that feminine scents like vanilla can actually double the number of women’s garments purchased in a clothing store, while masculine scents can increase the lingering time men spend shopping for clothes. The best retail scents are designed to enhance a customer’s perception of the brand, evoke emotions and create a connection with the brand. Aside from using a signature scent, many retailers use custom scents to highlight specific areas or products in their store and attract new customers.